May Makes Media a Matter of Pennies

Businessweek

Rob May, one of the leaders of Backupify, took a raw assessment of the value of social media. May found that the values of a Twitter tweet, a Yelp review, and a Facebook “share” are a matter of pennies. And if the social media giants are over-valued, which May thinks they are, then the price of a social media post could rise dramatically over the next several years.